Marketing Lessons Learned for Startups

Lesson #1 Companies shouldn’t wait until product launch to employ a marketer As Friedlein confirms, “marketers should sit at the board table and help set strategy.” A company that understands their key target personas and how to reach them within today’s complex marketing ecosystem, before product development, is one step ahead. At product decision stage, it may not be viable …

Future of marketing on Facebook: Pay to Play

I started my professional career in social media marketing way back in April 2010 and since then each day, I love to see how brands use social media in an effective way to achieve their marketing goals. Facebook being the biggest social media platform in terms of active users finds its place automatically in every brand’s social media marketing mix. …